Bored Ape Yacht Club's parent company, Yuga Labs, released a simple arcade game, and access for two weeks of gameplay is selling for more than $3k. In the game, called Dookey Dash, the player controls a monkey dodging obstacles as it drives through a sewer pipe.
A Sewer Pass NFT grants a player unlimited access to the Dookey Dash game until February 8. The player's scores in the game are tied to the Sewer Pass NFT. Holders of Bored Apes and Mutant Apes can mint a Sewer Pass NFT for free, with higher-tier passes going to holders of NFTs with rarer traits. Higher-tier Sewer Pass NFTs give players a score boost in the game.
Dookey Dash Sewer Passes are selling for big money on OpenSea
- Tier 4: 5.7 ETH
- Tier 3: 2.8 ETH
- Tier 2: 2.3 ETH
- Tier 1: 1.7 ETH
Players can also give ApeCoin (APE) to Yuga Labs to boost their Dookey Dash scores. So don't worry if your common Mutant Ape can only get you a Tier 1 Sewer Pass.
On February 15, players can trade their Sewer Passes for a "Power Source" NFT. The value of the Power Source NFT will be tied to the Sewer Pass holder's place on the Dookey Dash leaderboard.
I don't know what Power Source NFTs will be used for, but I'm guessing people will be willing to cheat at a simple video game to get these NFTs. Yuga Labs claims it has "anti-cheat checks" in place, but we'll see how that goes.
Yuga Labs is really good at branding and creating exclusive experiences. Dookey Dash is a pretty cheap game, but by limiting access and availability of the game, it looks like Yuga Labs has made another hit. Bored Apes may not be mainstream in the way Yuga Labs hoped they'd become, but the brand still has significant influence in the NFT world.